Course Syllabus

This is a draft of the syllabus. The full syllabus will be available in mid September.

ESRM 320, Marketing and Human Resources from a Sustainability Perspective (5 credits, NW and I&S). This is an online course that has two mandatory in person exams, 4:30-6:50 pm, on 11.7 and 12.7, in 223 Anderson Hall. There is no cumulative final exam during UW’s final exam week.

Required Textbook: Nickels, William, James McHugh, and Susan McHugh (2015), Understanding Business (11th Edition), NY: McGraw-Hill. Only the 11th edition. There is a reserve copy of Understanding Business on reserve at the Foster Business School Library.

COURSE GOALS & LEARNING OBJECTIVES

Overview: Marketing and Management. In ESRM 320, we explore two of the four primary business dimensions: marketing and human resource management (companion course ESRM 321 explores finance and accounting). Marketing refers to promoting, pricing, and distributing new and existing products and services that are aimed at satisfying consumers’ wants, needs, and objectives. Human resource management refers to developing, managing, and motivating human capital and resources. Sustainability refers to integrating environmental, social, and financial elements in order to meet the needs of people today without compromising Earth’s capacity to provide for future generations. Integrating these three is called the triple bottom line. In business, the bottom line refers to net income or profits because it is the last (i.e., bottom) line in a company's income statement; profits are essential because a business is unsustainable without them. Sustaining the planet over the long term depends not on one but all three bottom lines. We will explore the meaning and importance of sustainable business practices that respect and adhere to best environmental science methods and ethical social responsibility standards. The context for this exploration will be assessing data in corporate sustainability reports. Companies that trade on U.S. stock exchanges are required by law to report financial performance, but no laws exist for reporting social responsibility and environmental performance. However, in response to stakeholders many corporations voluntarily issue annual sustainability reports that provide information on the company’s environmental and social responsibility practices and performance.

Course Goals. ESRM 320 has two goals, which are to provide a context for 1) learning business concepts (through watching the recorded business lectures and reading the Nickels textbook) AND 2) hands on experience assessing corporate sustainability performance (through assessing GRI indicators using sustainability report information). The business learning objectives below in bold are achieved through listening to the recorded business lectures and reading the Nickels textbook (both of which are covered on the exams that comprise about 55% of the course grade) while the sustainability learning objectives underlined below are achieved through assessing GRI indicators using sustainability report information and the associated SPA quizzes and SPI paper (45% of the course grade). Exams do not cover SPA, and the SPA quizzes do not cover business concepts. Note that SPA and SPI are described in detail throughout this syllabus.

Learning Objectives (at the end of this course, students should be able to do the following).

  • Explain marketing, human resources, corporate social responsibility, and sustainability concepts
  • Summarize how a market orientation and commitment to sustainability can enhance customer and employee satisfaction
  • Describe how consumer markets are segmented, targeted, and products positioned to satisfy individual, government, and business consumers’ wants and needs
  • Compare techniques for creating value-added products, services, and ideas; valuing environmental and social externalities and managing traditional pricing; developing distribution strategies and “greening” the supply chain; and creating and implementing promotion campaigns
  • Define managerial and leadership styles and theories of motivation, persuasion, and influence
  • Summarize the human resource process of recruiting, interviewing, hiring, training, motivating, and evaluating employees
  • Describe Global Reporting Initiative (GRI) framework for sustainability reporting
  • Assess GRI human rights, labor practices, product responsibility, and society indicators to measure actual sustainability performance
  • Analyze real world sustainability performance using data in corporate sustainability reports
  • Summarize and interpret sustainability performance data

GRADING

Points, Percent, and Final Course GPA. Students receive points for assignment(s), exam(s) and quizzes as described in the table below.

ASSIGNMENTS, EXAMS, QUIZZES, AND EXTRA CREDIT

POSSIBLE POINTS

Exam 1

400 points

Exam 2

400 points

Sustainability Performance Assessment (SPA) Quizzes

300 points

Sustainability Performance Interpretation Paper

300 points

Syllabus, SPA Data file, and Course Website Quiz

50 points

TOTAL POINTS

1450 points

Extra credit points for completing the Preparing for Exam 1 AND SPA Feedback Surveys

54 potential points (24 and 30 points respectively)

SCHEDULE

WHEN

WHAT

HOW TO PREPARE

9.28

TH

MODULE 1

Dr. Paun and TA Yang Su will hold an online conference starting at 4:30 pm to say hello and welcome you to ESRM 320, review the syllabus, SPA Data file, and course website materials, and answer questions

·  Read Paun 2016 (a Journal of Sustainability Education article that describes the SPA System used in this course

10.3

TU

MODULE 2

Required Recorded Business Lecture: The Dynamic Business Environment

·  Read Nickels Chapter 1

10.5

TH

MODULE 3

Required Recorded Business Lectures: 1)   Overview of Sustainability Reporting and 2) Introduction to the Case Study Companies

· Read the three case study company sustainability reports (about one hour each)

10.10

TU

MODULE 4

Conference Presentation: SPA 1 (Sustainability Performance Assessment), GRI Sustainability Reporting and Overview of the SPA and SPI Assignments

·  Read GRI Manual pages 1-16

··  Read the SPA Data file

·  Read the three sustainability reports (about one hour each)

10.12

TH

MODULE 5

Required Recorded Business Lecture: Corporate Social Responsibility

·  Read Nickels Chapter 4

10.17

TU

MODULE 6

Conference Presentation: SPA 2, Mentoring Exercises in Assessing the GRI Human Rights (HR) Indicators

·  Read GRI Manual pages 173-197 (Human Rights Indicators)

 

10.19

TH

MODULE 7

Required Recorded Business Lecture: Management and Leadership

· Read Nickels Chapter 7

10.24

TU

MODULE 8

Conference Presentation: SPA 3, Mentoring Exercises in Assessing the GRI Labor Practices (LA) Indicators

·  Read GRI Manual pages 142-172 (Labor Practices Indicators)

·10.26

TH

MODULE 9

Required Recorded Business Lecture: Organizational Design

·  Read Nickels Chapter 8

10.31

TU

MODULE 10

Required Recorded Business Lecture: Motivation

·  Read Nickels Chapter 10

11.2

TH

MODULE 11

Required Recorded Business Lecture: Human Resource Management

·  Read Nickels Chapter 11

11.7

TU

Module 12 Exam 1

11.9

TH

MODULE 14

Conference Presentation: SPA 4, Mentoring Exercises in Assessing the GRI Product Responsibility (PR) Indicators and an overview of the SPI Paper

·  Read GRI Manual pages 221-235 (Product Responsibility Indicators)

11.14

TU

MODULE 13

Required Recorded Business Lectures: 1) Marketing Mix, Process, and Research and 2) Segmenting, Targeting, and Positioning

·  Read Nickels Chapter 13

11.16

TH

MODULE 15

Required Recorded Business Lecture: Product Overview and New Product Development

·    Read Nickels Chapter 14

11.21

TU

MODULE 16

Conference Presentation: SPI Paper Question and Answer Conference

Required Recorded Business Lecture: Product Life Cycle

·    Read Nickels Chapter 14

11.23

TH

THANKSGIVING

·  Be grateful

11.28

TU

MODULE 17

Required Recorded Business Lectures: 1) Pricing Part 1 and 2)   Pricing Part 2 Environmental Externalities

· Read Nickels Chapter 14

11.30

TH

MODULE 18

Required Recorded Business Lecture: Channels of Distribution

Required Video Case Study: Amazon’s Distribution Drone

· Nickels Chapter 15

12.5

TU

MODULE 19

Required Recorded Business Lecture: Promotion

Required Video Case Study: Art of Persuasion

· Read Nickels Chapter 16

12.7

TH

Module 20

Exam 2

 

 

Course Summary:

Date Details