The subject of this assignment is a video prototype that demonstrates clearly and effectively (and creatively) the functionality of a product. Think of this as a concise product pitch that you might use in seeking an investor for your design, which does not yet exist in more than concept or rough mockup. So you have to fake it!
The challenge is to create a video, maximum 60 seconds in length, that comprehensively and concisely communicates the motivation, usage, and functionality of a product or service. You should use the principles and techniques discussed in studio to develop a scenario for this demonstration, sketch out a storyboard for the video, shoot, edit and package it.
For the subject of the video prototype, you have a choice, but all on the theme of health and/or fitness (broadly defined). You will not be designing your own product or service, but your task is to explain to a potential customer of a health or fitness service why and (more importantly) how he or she would use this service or app. Select one of the apps or services from the list below or find your own, create a scenario-based use case, and create the video prototype for it.
Activity: Fitbit, Zombies Run, Map My Run, Pact, Strava, Sworkit, Couch to 5k, Moves
Nutrition: MyFitnessPal, LoseIt, Fooducate, Lark
Sleep: SleepCycle, PowerNap, Withings Aura, S+
Mental Health: Headspace, Lumosity
Other: Clue, HealthTap, PulsePoint, Cardiio, QuitNow, Crisis Text Line
Keep in mind the audience for this prototype. You should not assume that they are already familiar with the app or service. In your mind and in your concept development, try to travel back in time before these services existed and create a prototype demo that would convince a potential customer of the value position of the service: why they would want to use it.
You should concentrate on the mobile app component of the service, not the website. Create a scenario, develop storyboards, shoot and edit the video, add titles or narration, etc. Use live action, not animation. Remember, this isn't a design project, so you don't have to design the app. Communicate the user interaction with the app. If you want an extra challenge, you can add a new feature to the app, but your scenario should illustrate the overall purpose of the app, not only that new (or any existing) feature. Note: if the service already has a similar video - try to think of a different angle and do not just copy it!
Use whatever level of video technology and software you are comfortable with or have reasonable access to. Consider this an exercise in setting and embracing constraints. In still photography, art can be made with a cardboard box pinhole camera or a toy plastic camera. Fancy tools can't make good work out of nothing. You can succeed in this with your phone camera if you're clever. If you want to check out a fancy camera and buy Final Cut Pro, go for it.
Each student must create his/her own video and go through the complete process. You are free, however, to collaborate on the concept and production. In other words, you can help each other, but each person must create his/her own video.
Submit the following:
Video Demo: Your 60 second video prototype. Upload your finished video to YouTube, Vimeo, or the service of your choice. Submit the URL of the video here.
Project Report on Process Blog: Write a short post on your process blog documenting your video prototype and how you made it. This should be neat and clear, not overly designed, but suitable for a process portfolio artifact. The report should cover the following elements:
Include sketches, scans, photos, and other evidence of the design, the prototype, and your reflection on it.
Design: description of your scenario.
Storyboards: any sketches you created to design the video.
Analysis: summary of the results of your process -- what about the prototype worked well, what needed improvement, and what you concluded about the effectiveness of your scenario.
Assignment will be graded according to the rubric attached to this assignment.
Assignment from Julie Kientz.